Survey types

Survey Types

What ? We are ready to help you in the following:

* Concept development, launch of product
* Product positioning
* Communication: creation, pre- & post-testing, optimisation:
  • Detail aid testing
  • Website testing
  • Communication campaign consistency
  • * Branding : positioning, brand architecture
    * Market understanding : market structure & competition, insights generation
    * Segmentation & targeting : ethnography, drivers, barriers & unmet needs identification
    * Device testing

    How ? In-depth face-to-face interviews, duos, trios – Focus groups – Workshops – blogs & diaries (patients)

    Where ? Private or hospital consultation, central location – At home, web (patients)


    Reason Why is the guarantee of an ultra professional management of your market research project from start to end, via highly skilled in-depth interviewing and strong strategic analytical skills resulting in formulation of clear actionable recommendations.
    Ingrid LemaireCustomer Insight Manager GlaxoSmithKline

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