Survey types

Survey Types

What ? We are ready to help you in the following:

* Concept development, launch of product
* Product positioning
* Communication: creation, pre- & post-testing, optimisation:
  • Detail aid testing
  • Website testing
  • Communication campaign consistency
  • * Branding : positioning, brand architecture
    * Market understanding : market structure & competition, insights generation
    * Segmentation & targeting : ethnography, drivers, barriers & unmet needs identification
    * Device testing

    How ? In-depth face-to-face interviews, duos, trios – Focus groups – Workshops – blogs & diaries (patients)

    Where ? Private or hospital consultation, central location – At home, web (patients)


    Astrid proved to be a genuinely profound searcher, looking for the truth behind what people obviously tell in interviews and during group sessions. She acquired an extensive know-how and knowledge in healthcare research, necessary to make this type of project a success. Empathic interviewing and strong analytical skills combined with extensive experience in methodologies and research processes are part of her personal achievements.
    Rolf Verlinden, formerly CEO of Keystone Network

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