About Astrid Rouvez

Astrid Rouvez



With more than 20 years of professional experience in qualitative market research, I value discovering,  understanding and challenging new issues.

These allow me to:

*        Listen to healthcare professionals or consumers -  put myself in their shoes

*        Understand what their needs and drivers are

    *        Provide expert insights and deliver concrete recommendations


Having shared this passion with my colleagues from Keystone Network, haystack, Research International and Quality Research,
I started my own business in 2014 : Reason Why!


Thanks to a team of carefully selected partners, we are keen to deliver to our clients the added-value of :

*        Our expertise of national and international qualitative market research in various sectors

*        Strong personal support and flexibility at each phase of the project

*        Well-designed project management


Interesting to know more ? Please contact us !



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