Welcome to Reason Why!
Reason Why is a dynamic
& independent research agency specialised in
qualitative market research, founded in 2014 by Astrid Rouvez
Our Vision
We help you to develop your business through an in-depth understanding of your market and specific needs.
We translate these into meaningful insights that benefit your business.
We help you to develop your business through an in-depth understanding of your market and specific needs.
We translate these into meaningful insights that benefit your business.
Our Proposition
Mix of flexibility and high quality: tailor-made approach offered by
a
dedicated and experienced senior team Enthusiasm and rigour In-depth understanding and know-how about your business needs Mutual respect and transparency among all the partners Both strategic conclusions and easy-to-implement recommendationsOur Core Business
1. Core
capabilities : segmentation & targeting, product
& brand positioning, communication testing, market understanding2. Core expertise in :
- Pharmaceutical and Health Care
- FMCG
- Financial Services
- Media
- Automotive
4. Core services :
- Full-service qualitative market research
- Belgian interface with international qualitative market research agencies
- Moderate focus groups, face-to-face & online interviews